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Hubei post -80s production secret room mobile game Dengsony platform obtained tens of millions of wind investment

2025-01-28 06:17:11|Myriagame |source：minecraft skins

"The survival rate of Wuhan Game startups is less than 3%. We know that if we only pick up the outsourcing, such a way is not long, we must create their own way out to play."The words of Lingkong BOSS Huang Yan and Luo Xiangyu represent a group of entrepreneurs who chase their dreams and successful entrepreneurs in the mobile game market.In 2013, mobile games (referred to as mobile games) market began to develop greatly.In July of that year, there were 30 mobile game R & D teams in Wuhan.After rapid development, by the beginning of 2014, there have been 100 R & D team in Wuhan mobile game.At present, it is close to 200, and this data is constantly refreshing. Each time it is refreshed, it is a life -death alternation for the opponent.

The game "End: Sinners Escape" is unique, and the atmosphere of suspense has been displayed vividly.

From the perspective of the country, including client games, web games, mobile games, Hubei players spent 3 billion yuan each year, ranking among the top eight in the country.However, according to statistics from the China Optics Valley Game Industry Alliance, Wuhan's local game enterprise revenue is only 200 million yuan each year.

The industry generally believes that the industrial development environment needs to be improved, and the professionalism and character of practitioners are uneven, and they are relatively closed with the outside world.But it is gratifying that the government has become more and more understand the Internet and began to pay more attention to the game industry.More and more dreams of young people return from Beishangguangshen and large game companies to Wuhan, join mobile game entrepreneurship, and sprinkle their wisdom, enthusiasm and sweat on this entrepreneurial hot land.

The production of "End of Ligue: Escape from Sinners" was completed in 4 months, becoming the first Chinese mobile game team signed with the Sony game platform.At the end of April, the game team just received an angel investment, led by Lenovo "Le Fund", with a total amount exceeded 10 million yuan.Located in an office on the 6th floor of the Optics Valley Creative Industry Base, the "mobile game Han army" of less than 20 people in Lingkong Network has the dream of playing world -class mobile games.

Write a review of the game to play a review review

Five -year accumulation is a child dream

In the Lingkong Network team, Luo Xiangyu and Huang Yan are absolute core partners, but they have played from childhood to big."We all lived on 35th Street, Qingshan District, Wuhan at that time. The parents were martial arts workers." Huang Yan said with a smile: "In order to fight the street overlord, we played at noon, and after class at night, even at 4 o'clock in the morning.In order to play games without eating, I also write a review many times. "

This love and even obsession with the game slowly penetrated into the blood of Luo Xiangyu and Huang Yan.In high school, Luo Xiangyu began to learn Japanese and studied computer programming to write about game magazines.Although I spent a lot of time pondering the game, Luo Xiangyu's grades have always been great, and have been admitted to Wuhan University's electronic information management major.Luo Xiangyu mocked himself, "I study hard, to have more time and to play games without hindrance."

In 2005, Luo Xiangyu, a junior in the senior year, came to Shanghai and entered the French Ubisoft Company for internship. This is the top five gaming companies in the world.In 2007, Luo Xiangyu, who graduated, found the Tianjin conception company, and only one reason for his heart was that there was Troy Dunniway in the company team.Childhood idols.Luo Xiangyu took root in Tianjin for five years, from a game planning to the development director.In the meantime, Luo Xiangyu will recruit Huang Yan's childhood playmate, and this experience also gives Huang Yan's competitive game with internationalization.What the player likes, what the player needs is the need to focus on mobile games."At that time, we were soaked in the hotel every weekend, worked with foreigners in the company, and comprehensively learned the knowledge of overseas mobile game planning, development and production." Huang Yan said: "The essence of them is to understand players."Luo Xiangyu grasped technology development, Huang Yan was planned and operated, and the core of the team was formed in the running -in, just to make a child's dream game.

The secret room escapes and earns one million

The level of production reaches the world level

"We want to dominate the design of the game by ourselves." Luo Xiangyu did not hide his purpose of entrepreneurship. "There are too few teams in China to confess to the game. It is difficult to find a good game company in Wuhan when I graduate.Back to Wuhan to start a business to stay in Wuhan's game talents. "

In October 2011, Luo Xiangyu and Huang Yan returned to Wuhan, and Lingkong Networks was established.The accumulation of Ubisoft and the idea company allows Luo Xiangyu and Huang Yan to have rich technology and connections, so that Lingkong is quite international in terms of structure, product or concept.Luo Xiangyu invited Troy Dunniway as the chief operating officer. In order to improve the quality of the game, he even used Hollywood resources to play screenwriters and music for the game.Another chief technician is also an American. He is now in Los Angeles and is responsible for Lingkong's overseas market.

In 2012, after 4 months of production, 2 months of test adjustment.In 2013, Lingkong's "End: Sinners Escape" was launched on the Apple iOS game, charging $ 3.This is a thriller -style secret room escape mobile game, with a score of 8 points overseas, once ranked 11th in the paid game list.Last year, this game was attracted by Sony, Japan. After being improved, it was migrated to the PSV game store to go to the shelves. Sony did not invest in R & D, but the revenue of the shelves was divided by the bell.At present, another American realistic dark action game is expected to be launched in October, and it will be launched in PS4 Sony TV game console.Huang Yan confidently said: "Our production level has been recognized by a world -class game platform."

Persist in overseas paid routes

Get Lenovo Ten Million Winds investment

There are no less than a hundred game teams in Optics Valley, and there are more game companies across the country.In the game circle, millions of moon flowing water are really not a good, millions of games can only be considered good.But it is such a game team that can truly grasp the dominance of game design. There are a large number of game companies that exist in the production of game outsourcing. According to statistics, the survival rate of Wuhan game startups is less than 3%.The road is not long.

Faced with the dominant situation of Tencent in the domestic game market, Luo Xiangyu believes that the United States, Japan and other overseas first -level game markets, which are more sound in the water industry chain, only do paid games.These markets have good paid habits, and the production of games will be more harsh."In this regard, the team can have some income, and it can also force us to improve the level of game production." Huang Yan said: "After the time is ripe, develop the domestic market, and we can live easier at our level."

Speaking of venture capital, in Huang Yan's memory, He Lenovo has been talking intermittently for more than a year. In the end, because of the "End: Sinners Escape" landing on the Sony game platform, it has been favored by the investment institution.Go down to position the game.In the meantime, investors were constantly finding Lingkong, but Huang Yan believes that compared with money, platforms and resources are more important.Lenovo has proposed that if the bell is needed, it is willing to provide necessary help for it when developing a larger market."If we can pre -installed our games into the computer and mobile phones, it will be not only a million or millions of markets, but a market of hundreds of millions." Huang Yan said excitedly.

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