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Toys dealer Mattel and Hong Kong developers will push Barbie doll mobile game

2025-01-28 08:21:19|Myriagame |source:minecraft skins

Recently, toy company Mattel announced a cooperation with Hong Kong game developer Animoca Brands, saying that it will launch a series of mobile games based on Mattel's toy brands.

Mattel is the world's largest toy company and is headquartered in Ei Segundo, California.Mattel owns brands such as Barbie, Hot Wheels, American girls, Monster High, and Fisher-Price.

Animoca Brands is a subsidiary of ANIMOCA (APPIONICS Holdings) in Hong Kong. It was split and listed in the Australian Stock Exchange in January this year.Animoca Brands focuses on making mobile games authorized by IP in the field of animation or comics. The total number of all games has reached 130 million times, with 3 million to 4 million per month.

Regarding the cooperation between the two sides, Animoca Brands CEO said, "Mattel is a well -known brand in the world, and we cooperate with them to expand our product lines and enhance our influence."According to the cooperation agreement, Animoca Brands will be responsible for the development of mobile games, and the two companies are responsible for the promotion and market publicity of the game.Mattel said that the reason why Animoca Brands is chosen as a partner because Animoca Brands has launched Doraemon, Ultraman, Iron Armed Aunt Tongmu and other brand authorized mobile games, and it performs well.