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Regarding Trump's tariffs, Sony says PS5 will not increase its price

2025-02-24 21:53:16|Myriagame |source:minecraft skins

Compared with Xbox, the sales of the PS5 family series have always been very popular.However, the tariff war launched by the new US government under Trump may deeply affect the future sales of game consoles.Now, to combat these tariffs, Sony has unveiled new strategies, and the good news is that these strategies will not harm gamers.

对于特朗普的关税 索尼表示PS5不会涨价

At the company's Q3 financial report meeting for fiscal year 2024, Sony believes that the potential impact of import tariffs is at least small at present.The company said it will "respond to changing situations flexibly and quickly" to avoid rising PS5 prices.

Specific measures include:

Establishing a backup supply chain: Sony is replicating the supply chain, possibly by setting up alternative manufacturing or procurement channels to reduce reliance on a single supply chain, thereby avoiding the impact of tariffs.

Stockpiling ahead of schedule in the United States: By stocking more hosts in the United States, Sony can reduce the future increase in import costs due to new tariffs.

These initiatives are designed to mitigate the chain effect of tariffs and ensure that consumers do not have to bear additional price increases.

Previously, a study by the Consumer Technology Association pointed out that Trump's tariffs could increase the price of game consoles by 40%.Take the PS5 Pro as an example, its price may soar from its current level to $980.This increase will significantly increase the purchasing burden on consumers.

Considering that the market generally believes that the PS5 and its Pro models are priced relatively high, further price increases may damage Sony's brand reputation.In addition, it is worth mentioning that compared with the sales performance of the PS4 Pro in similar periods after its release, the sales of the PS5 Pro have been significantly lagging behind.If tariffs lead to further price increases, Sony may face greater market pressure.