CEO of "Sniper Elite": Some people do not make games but to please shareholders

2025-03-08 20:10:13|Myriagame |source：minecraft skins

The gaming industry is in a tough time, with layoffs and studio closures constantly emerging, one studio after another suffering heavy blow.It was an outrageous thing, so angry that even Larion CEO Sven Wink took to the TGA stage last December, publicly blaming almost everyone: "I've been fighting publishers all my life, and I keep seeing the same mistakes happening over and over again. Everything is always around quarterly profits. The only thing that matters is the numbers."

Wink is not the only one who is fighting like this.Rebellion CEO Jason Kingsley was interviewed last week and said the situation was also "very familiar to him.""This phenomenon runs across industries," Kingsley said. "But I know that many of my peers are frustrated by people who may be very good managers but are not experts in computer games."

"There are some shocking things, like an outside producer who would say, 'Listen, you just need to reduce the bugs in the game so that the production speed can be faster.' And everyone can only respond, 'Yeah, you're right. We shouldn't really decide to have 1,500 bugs in the game.'"

Fortunately for Kingsley and his team, Rebellion is “to a certain extent protected from it” because it is self-financing and takes on the heavy lifting of quality assurance, design and marketing.But he agrees with Wenk's point of view anyway, saying: "All creative industries—movies, television—are negatively affected to some extent by those who are pursuing rapid results."

The fact that Rebellion is a private company that does not need to cater to the investor board also protects it from short-term, shareholder-oriented thinking."In some ways, you can say that some big companies - which may be a little controversial - but you can say that the top business of these big companies is not making games... Their business is managing shareholders' perception, which makes the stock price go up. So making games is a secondary result to some extent."

In my opinion, Kingsley's words are another condemnation of the "scattered" phenomenon.The so-called "bad" means that digital products and services no longer respond to customer needs, but begin to cater to shareholders' whim and implement user-friendly functions and policies. These policies can make the stock market rise rapidly in the short term, but will eventually lead to business loss in the long run.

"Scale" has become a common object of user anger when once useful services are buried under a bunch of AI features that are useful to please shareholders but questionable for users, or when our favorite studios are significantly reduced in size because they fail to meet astronomical sales targets.

However, Kingsley didn’t blame all the blame on the abominable shareholders: “I think the gaming industry may have expanded a little too quickly during the pandemic. You know, we had a really good time during that time, and everyone was stuck at home playing computer games. Then the adjustment period came, yes, and that adjustment came very quickly and suddenly, frankly, terrible.”

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