Steam's Chinese users increased significantly in February, accounting for more than 50% of the world

2025-03-11 21:50:19|Myriagame |source：minecraft skins

V Club recently released the latest issue (February 2025) Steam hardware and software survey.According to data, in February 2025, the monthly increase in the number of Chinese users on the platform reached 20.88%, causing the total share of Chinese users to rise to 50.06% in that month. In comparison, the proportion of English users in February 2025 was 23.79%, and the proportion of Chinese users in January 2025 was 29.18%.

Although the growth of the number of Chinese users in February each year is not surprising, the growth this year is significantly higher than in previous years.Steam usually sees an increase in the number of users in different countries or languages ​​during holidays.For example, last year's Christmas season brought the monthly share of English-speaking users to 42.14%.For Chinese users, this growth usually occurs in February, coincides with the Lunar New Year holiday.However, in the past few years, this increase has usually been around 10% or below, such as the growth rate of Chinese users in February 2024 was 7.26%.

In contrast, the 20% increase in 2025 is particularly eye-catching.Foreign media speculate that the reason why this year is special is likely to be related to the game science "Black Myth: Wukong".The game sold 20 million copies in just two months, and even promoted the sales of gaming monitors in the Chinese market.The appearance of domestic masterpieces on Steam is likely to greatly increase the activity of Chinese users.Moreover, as more and more potential Chinese games will be launched soon in the future, this trend is expected to continue.

At the same time, English-speaking users used to be the highest-profile group on Steam, and their average share remained at around 40% until around 2020.But in recent years, Chinese users have gradually caught up, and the two often alternate in the first and second positions.However, this time the data shows that the gap is particularly large: Chinese users account for 50.06%, while English users account for 23.79%.

The gaming market in China has been expanding over the years, especially in recent years, with the growth of the PC and console gaming markets being particularly staggering.According to the "2024 China Game Industry Report", the Chinese console game market grew by 55.13% year-on-year in 2024, and this momentum is likely to continue.

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