Sakurai Masahiro: Japanese developers should focus on developing games that Japanese people like instead of catering to

2025-03-22 20:42:03|Myriagame |source：minecraft skins

"Nintendo Stars Fight" and "Stars Kirby" creator Masahiro Sakurai said that Japanese developers should focus on making games that Japanese like, rather than trying to attract Western audiences!

Earlier this month, the Japanese Government's Department of Culture announced that Masahiro Sakurai was selected as one of the winners of the "Art Encouragement Award" for new artists.Sakurai won the award not because of his video game work, but because of his YouTube series "Sakurai Masahiro Talks about Game Creation".

Last week, Sakurai received the award and was interviewed by Japanese entertainment news website Entax (reported by Automaton).He said in an interview that he believes Japanese game studios should focus on domestic audience preferences rather than trying to make games that cater to the Western market.

He said: "There was indeed a culture of making Americanized products in the past because various works were very popular in the United States. But I think the ‘Japanese game enthusiasts’ overseas are not looking for this kind of thing, but looking for something unique and interesting from Japan.

In other words, I think the ideal is to make games the way you like, because those who agree with you will love them.”

Some Western players have supported this statement.One player left a message saying, "It's right. We've seen so much of this in the Final Fantasy 7: Remake series. A lot of it is obviously to please something that prevails in the West, rather than focusing on what's most important to the story itself."

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