Huge Doro appears in New York's "Goddess of Victory" summer linkage marketing

2025-07-23 23:06:17|Myriagame |source：minecraft skins

The recent marketing offensive of "Goddess of Victory: NIKKE" is a viral spread.Developer ShiftUp obviously made a fortune - from capturing the entire stadium to sending advertisements to space, now letting signature character Doro's giant cute inflatable dolls parade the Hudson River and opening a themed pop-up store next to New York landmarks.But careful netizens found that these offline activities are all deliberately avoiding the content of the game.

Looking at the realistic linkage of the "Goddess of Victory" series, there is a tacit commonality: all promotional materials cleverly avoid the actual game screen.Just like this Doro's summer trip to New York, the official would rather show the huge 2D painting next to Times Square than reveal the "dynamic physical effects" in the game.

This marketing strategy of "still holding a pipa and half-covering the face" has achieved remarkable results.As a mobile game with a friendly configuration, "Goddess of Victory: NIKKE" has become a phenomenal work due to the "Dissue Crisis" and "House of Death"-style orbital shooting gameplay, and the simple and crude "shooting the entire game" mechanism, but it has become a phenomenal work due to the "dynamic physical effect" when the character moves - this is also why this article is inconvenient to embedded in the game's real-time graphics.

The developer even held an hour-long special concert for game music, but there was no real-life screen in the whole performance; he would rather launch satellites to space than display game content in public advertisements.This extreme operation creates a peculiar industry phenomenon: core players pay for the "tactical bunker" gameplay, while passers-by are attracted by magic marketing.

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