EA is fully betting on Battlefield 6 to spend millions of dollars to promote Battlefield 6

2025-07-25 21:56:28|Myriagame |source：minecraft skins

Foreign media Insider Gaming revealed that EA will spend millions of dollars to content creators (self-media) to promote "Battlefield 6".Of course, this is not the first time EA has done this. EA has done this as early as the first time when "Apex Heroes" was released.

According to people familiar with the matter, EA has been mining content creators in the past month and has also outsourced some of its work to various agencies.

For many creators, Battlefield 6's announcement event includes not only a "full reimbursement trip to Los Angeles" but also a "large amount of money."

In the package of transactions, self-media will receive financial compensation, covering the announcement of Battlefield 6, and are also required to release a specified amount of publicity content during the August beta test.

"This is the biggest sum of money I've ever seen in sponsorship partnerships," said a source who asked to be anonymous.

EA bets on Battlefield

As we all know, EA is betting on the Battlefield series, and the studios involved in the development are not one, but four, namely DICE, Ripple Effect, Motive Studios and Criterion.The game has been developed for several years, with the development cost of purportedly reaching $400 million, and this budget will rise sharply as marketing investment increases.

According to people involved in the project development, some other projects within EA have been postponed in order to focus on Battlefield.This includes the "Iron Man" game that Motive Studios is developing - this is one of the three collaborations between EA and Marvel.It is said that the game will still take several years to go on sale.

EA's "go to the full" strategy also includes an ambitious goal: to achieve 100 million players (note, not 100 million sales).EA executives believe this goal is feasible, mainly due to the free battle royale mode that the game will include and its accompanying competitive mode.

Whether Battlefield 6 will succeed is still unknown, but if it fails, the consequences will have a huge blow to EA and its development team.

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