Ubisoft says players' requirements for game quality soar, bad reviews may cause brand crisis

2025-07-23 23:07:39|Myriagame |source：minecraft skins

In a newly released shareholder meeting report, Ubisoft CEO Yves Guillemot explained the high risk factors he believes may exist in game release: In the current highly competitive environment, players are very sensitive to the quality and content of the game.This has led to an increase in the "bad review bombing" of the Internet, which may bring commercial risks to Ubisoft.

Guillemot classifies various factors such as "failure in electronic game development and distribution, malicious content in games and services, cyber attacks, and cyber risk factors, among which bad review bombing in the network is listed as one of the key high-commercial risk factors.He believes that "large-scale, organized criticism" will put Ubisoft in the face of reputation damage.

"Ubisoft faces the risk of damage to its reputation due to bad review bombings on the Internet, which are large-scale, sometimes even vicious and organized critical campaigns targeting its products, teams or public statements that may occur on social media, content distribution platforms or certain professional media, especially after strategic decisions, technical issues affecting the game, or comments that are considered controversial by some public groups…" Guillemot said.

“In addition, the video game industry is changing perceptions as cultural and artistic mediums, which has led to an increasing number of criticism based on ideological or social factors, sometimes even obscuring discussions at the technical and gameplay levels. This trend increases the risk of social, moral or identity disputes among publishers such as Ubisoft to relate to their works.”

Previously, Assassin's Creed: Shadow was criticized by black warriors online, which may reflect Guillemot's concerns.

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