Call of Duty developer thinks Game Pass price increase is a good thing

2025-11-08 23:50:06|Myriagame |source：minecraft skins

Last month, the price of Ultimate, the highest level of Game Pass, increased significantly by 50%. At the same time, Microsoft conducted a comprehensive revamp of the subscription service.This drastic change caused a strong backlash on social media around the world, with many subscribers downgrading or canceling their subscriptions.

However, the developers of Microsoft's "Call of Duty" believe that the Game Pass price increase is a "good thing", but they do not think from the perspective of players, but benefit themselves.

On social media, well-known "Call of Duty" whistleblower GhostofHope posted a post revealing that after talking to a number of "Call of Duty" developers, he learned that they have a positive view on the increase in the price of Game Pass Ultimate.

Last month, the monthly fee for Game Pass Ultimate increased from $19.99 to $29.99.

GhostofHope wrote on

From a financial perspective this will be a good thing for them personally as it will bring in more income which means they will have more control over their future and what they can achieve.If they are successful now, they can also receive financial benefits such as larger bonuses.

News of the price increase also means they'll need to rely on game sales to earn those bonuses.The current internal atmosphere at Activision for "Call of Duty: Black Ops 7" is quite positive.A few months ago, the executive team was not happy, but now they feel better."

In July this year, the founder of Arkane Studios publicly stated that the Game Pass model was "unsustainable and harmful," emphasizing that it cannot coexist with other business models.

In addition, Microsoft's recently released financial report showed that its console hardware sales fell by 29% in the first quarter of fiscal year 2026.This further confirms that Microsoft is shifting its focus deeper into game publishing, cloud services and its flagship subscription platform.

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