EA responds to AI policy controversy, saying it will continue to steadily promote AI

2025-11-08 23:50:18|Myriagame |source：minecraft skins

American gaming giant EA recently updated its FAQ for EA employees, detailing the company's latest stance on artificial intelligence (AI).At this time, news came out that EA was forcing 15,000 employees to use this technology in their workflow.

The U.S. Securities and Exchange Commission (SEC) posted an updated Frequently Asked Questions for EA employees online, which added a new question: "Will our use of artificial intelligence (AI) change under new ownership?" It follows reports that EA's buyers - Saudi Arabia's Public Investment Fund (PIF), Jared Kushner's Affinity Partners and private equity firm Silver Lake - want to use AI to cut operating costs.In addition, there are some scattered reports, and within the gaming industry, there are more and more reports that AI is being used to "fill" the job vacancies left by layoffs.

EA responded in the document that the company will "continue to advance the AI strategy in a prudent and steady manner" and emphasized that AI is positioned as an "enabling tool": "AI is a tool that helps employees unleash their creativity. It will further amplify the team's creative potential by reshaping the workflow."

EA also said that the deal will give the company the ability to "increase investment, accelerate innovation, and unlock new growth opportunities."However, such a statement does not seem to completely dispel employees' concerns about the impact of AI.

In fact, EA management already revealed its strategic positioning of AI at the investor conference last September.CEO Andrew Wilson said bluntly at the time: "Generative AI is not a buzzword, it is the core of our business."

According to Business Insider, EA is promoting large-scale AI training and cross-department integration, but this move has also caused divisions within the company.Some employees strongly objected to seeing generative AI as a "thinking partner," arguing that AI "is often not a collaborative partner but a substitute for human thinking."

Although some AI applications within EA are considered to have indeed improved efficiency, there are also many problems.An employee anonymously revealed that the company's internally developed AI chatbot "ReefGPT" often outputs error codes and "hallucination content", which not only does not reduce the burden, but creates additional workload.

Wilson disclosed last year that EA currently has more than 100 AI projects underway, focusing on three core directions: Efficiency, Expansion and Transformation.He explained: "Efficiency is not just about cost savings, but allowing us to complete work faster, cheaper, and with higher quality. This means more content iterations, more adequate testing, higher quality of works, and also allows developers to focus on creating more fun for players around the world."

Although EA has painted an ideal AI-driven blueprint, judging from existing feedback, this AI reform still faces a lot of resistance within the company.For developers, AI is both an innovative tool and a new source of uncertainty.

• 

  "Vampire: The Masquerade - B

• 

  New screenshots of "Giantess

• 

  Monster Hunter: Wildlands ha

• 

  "Loulan: Cursed Sand" was pr

• 

  Take Two: AI does not pose a

• 

  "Battlefield 6" sales analys