Developers explained why the game started to carry out publicity for several years before the release of the game

2024-12-31 23:26:19|Myriagame |source：minecraft skins

We all noticed that now the game is much longer than in the past, a developer who has worked in a naughty dog ​​explained why some studios will be announced several years in advance when the project is far from prepared.they.

Del Walker's resume covers companies such as naughty dogs, Sega, Respawn and Rocksteady.He reposted a tweet that was "too early" and a comment on the upcoming "Wonder Woman" and "Wolverine" game.

"Before I was engaged in the gaming industry, I thought so. Let me help you understand why sometimes the studio‘ need 'needs to announce the game prematurely. ”He wrote.

The first reason is the easiest to understand."Fund. Sometimes, the trailer is to enhance the confidence of investors or publishers." He explained, "If the number of views on the oil pipe is high enough and the comments are hot, then the project leader can get higher investment., Or prove that the highly outrageous budget requirement is reasonable. "

The fact is that those trailers are usually not just for players.The cost of making video games is high, and the studio needs to show some things to investors so that they are willing to pay.

Another reason is "attracting talents."The confidentiality of video games is extremely strong. Actors often say that they do n’t even know which game sounds are matched when they read lines."The best artists, designers, programmers, etc., they need to see some exciting things before they decide to move to a new city to help make a good game into an excellent game."He wrote.

Remember the leakage of "GTA 6"? Many people are not used to see how weird they look at the unfinished games.Walker explained: "Sometimes a 12 -second game trailer is to set. This will always be much better than a vague leak video of an unfinished model, because the first comment on the oil pipe under the video is often 'Yo, what kind of ghost, this looks bad! "'"

The last two reasons mentioned by Walker are to control the expectations of players and ensure that competitors understand what a studio is doing and make corresponding plans.If everyone knows that naughty dogs are making a new game, they may not try to make similar games to compete with them.If we all look forward to the sequel of Santa Monica Studio to produce "God of War", it decides to create a new IP, which may cause disappointment, so let people know that the situation is good.

No strategy is perfect. Some games are suddenly released and performed extremely well, but this tweet is very inspiring to understand the internal operation of the game industry.

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