The BBC survey shows that a large number of British mobile game ads have not correctly indicated the box opening mechani

2024-12-31 23:26:32|Myriagame |source：minecraft skins

The most popular mobile game in the UK "did not disclose its containing box -opening lottery mechanism when doing advertising."

After the BBC recently investigated the top 45 game in Google App Store, it was found that only two games correctly indicated that it contains random game purchase projects (that is, the unpacking lottery mechanism) in advertising.

Among the 45 games underwent survey, 26 games were shown in the online store's labeling containing the box -opening lottery mechanism, of which 22 "are still actively doing advertising."Among these 22 games, only two of them properly disclosed the box -opening lottery mechanism in their advertisements, and the game "Monopoly: GO", the highest income in Google App Store "GO", "The game of buying projects in the game ".

"In the case of lack of strong supervision in the game industry, the game must provide clear and transparent information about its functions so that parents and players can make wise decisions,"Dr. Ligby, CEO of Education Trust.Dr. Rigby also believes that the results of these investigations are "deeply concerned."

In another statement, the British Advertising Standard Administration (ASA) said: "This is a job content we are currently carrying out. We are paying close attention to the industry to understand the scale of its compliance.Action accordingly "

At this time at this time, through a set of industry standards, the British game industry agreed to restrict the access of children's access to the unpacking of the game in the game.

The British Gaming Industry Association (UKIE) and the British government drafted 11 industry principles as part of the "increased protection measures for children, adolescents, and adults after the outcome of the unpacking raffle mechanism."These principles include the need to indicate the outlet lottery mechanism in the game before purchasing the game, the clear probability list of the content of the outlet lottery, and the formulation of simple refund policies.

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