CDPR reiterates: "Witcher 4" will only announce that there will be some gossip when it will be released soon

2024-12-31 23:26:42|Myriagame |source：minecraft skins

CD Projekt likes to remain abnormally transparent to each project that is in different production stages and their progress. However, in the announcement and marketing cycle of "Witcher 4", CD Projekt's processing style will be as big as "Cyberpunk 2077".Different.

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In an interview with Eurogamer, CD Project co -CEO Michał Nowakowski talked about the long marketing cycle of "Cyberpunk 2077"."Cyberpunk 2077" announced the CG preview as early as January 2013, and then released a completely different trailer on E3 in 2018. Then he appeared on the same stage with Kanu River in E3 2019 and entered the long time.The final stage of marketing, at this time the release of the game will wait until one and a half years.

However, for future projects, the company intends to shorten the marketing cycle to about one year, which is also the company's idea that the company has expressed in the past.

"Honestly, when we officially launch marketing activities and open pre -orders (that is, the time when Kanu's on stage in June 2019), the original plan was about one year later. But this is not the case, so we did not really planA two -year marketing cycle. And I still think that one year is completely sufficient for the game's publicity activities.

"We have learned a lot of good practices from that experience, such as the announcement only when it is determined that the release date. Now I think we have better tools to ensure the accuracy of this date, and we are smaller at a smaller scaleUnder the circumstances, it proves this through "The Shadow of the Past".

He added: "For a new game, we still expect a slightly longer publicity cycle, but it will not reach two years."

Nevertheless, even if the complete announcement will be closer to the release of the game, nowakowski said that fans can still look forward to some informal information release, such as conceptual art, even "some video materials, or other content that can hang fans appetite."" ".

"However, I want to emphasize one thing: this does not mean that we will not release some cool content before the official announcement. Because marketing activities start earlier before the release of the game, this is different from the real 'large -scale offensive'.Large -scale offensive refers to your announcement of the release date, start collecting pre -order orders, starting from that moment, sprint all the time until the game is released.

If I ask you, how much do you know about "Witcher 4"? The answer may be 'not many', yes, there are various theories and guessing, but there is no specific content.Therefore, we want to gradually release some gossip, allowing players -and media -to pick up these clues and try to figure out what we want to express this time.So we can start these contents a little in advance."

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