CAPCOM recovered development costs after one year to one and a half years after the release of the game

2024-12-31 23:29:15|Myriagame |source：minecraft skins

When game development and marketing expenditure expanded to seemingly unsustainable astronomical figures, a company did not seem to have this problem, that is, CAPCOM.

Even if the high -standard 3A game is launched, this company seems to have a steady plan to reasonably recover the development costs, and this method does not follow the industry's standards.

In a recently released investor question and answer meeting, Capcom mentioned that they did not follow the industry trend, that is, spending huge sums of money before and after the game release, advertising and promoting the initial sales.Not only that, this publisher also revealed that their games can recover the development cost within one and a half after the release.

"In recent years, the game industry generally tends to invest a lot of funds to advertise and publicize before and after the release of the game to stimulate the initial sales, but we have not used this traditional method. We calculate the promotion costs according to the expected performance and adopt long -term salesStrategy. In short, our games can recover the development cost within about one year and a half after the release.Marketing strategy has remained unchanged so far. "

Although not all CAPCOM games have been greatly successful, they have to admit that this game development method is more healthy and sustainable than simply smashing money in terms of advertising and content creators.

Overall, this strategy works well for Capcom.Not only the sales of "Resident Evil 4: Remake" have exceeded 7 million copies, and even the relatively niche work "Creed 2" is also considered to be successful in business. At present, the sales volume has exceeded 2.6 million copies.

During the turbulent period full of layoffs, project cancellation, and even the studio closing in 2024, Capcom seemed to successfully support it.It is hoped that this momentum can continue until next year and farther.

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