Sony President Shi Yushu talked about why "Starming Special" failed and lacked internal evaluation

2024-12-31 23:36:07|Myriagame |source：minecraft skins

Sony President, COO and CFO Shishu Yushu shared his views on the reasons for the failure of "Starming Special".During the quarantine and answer session after the recent financial report, Sony Management was asked a large number of questions about the online service game that was closed after 11 days after this launch.

Shi Yushu explained that the company's online service game is still studying, and it is necessary to learn from the lesson of "Xingming Special Attack".

"At present, we are still studying. For the new IP, of course, we did not know the results until we really tried.

Therefore, for us, our reflection is that we need to set up a lot of levels (review levels), including user testing or internal evaluation, and the time of these audit levels.We should set up these audit levels earlier.

In addition, due to a certain gap in our organizational structure, cross -department collaboration can be smoother in the development and sales link.

Looking forward to the future, we have many different windows in our own own games and third -party games.We hope to choose the correct and best window so that they can deploy them on our platform without the situation of similar phases, so as to maximize the performance of our game release.This is what I want to say."

Earlier at the call, Sadahiko Hayakawa, senior vice president and financial and IR director of Sony, pointed out the difference between the success of "Jedi Hive 2" and the failure of "Xingming Special Attack".

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