The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) press conference was held in Shangh

2025-07-06 00:04:29|Myriagame |source：minecraft skins

On June 24, the 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) press conference was held at the Kerry Hotel Pudong, Shanghai.It was announced at the meeting that ChinaJoy will be held at the Shanghai New International Expo Center from August 1 to August 4.

Tang Jiajun, deputy secretary-general of the China Audio-Visual and Digital Publishing Association, secretary-general of the Game Working Committee of the China Audio-Visual and Digital Publishing Association and chairman of the E-sports Working Committee, Lu Yiwei, director of the Network Publishing Department of the Propaganda Department of the Shanghai Municipal Party Committee, Wu Jun, deputy director of the Propaganda Department of the Pudong New District District Party Committee and deputy director of the Culture, Sports and Tourism Bureau, and Wan Fangyu, general manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd., attended the press conference.

All the guests attending the press conference

Deputy Secretary-General of China Audio-Visual and Digital Publishing Association, Secretary-General of the Game Working Committee of China Audio-Visual and Digital Publishing Association, and Chairman of the E-Sports Working Committee Tang Jiajun

Lu Yiwei, Director of the Online Publishing Department of the Propaganda Department of the Shanghai Municipal Party Committee

Wu Jun, Deputy Director of the Propaganda Department of the Pudong New District Committee of Shanghai, and Deputy Director of the Culture, Sports and Tourism Bureau

Wan Fangyu, General Manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd.

Tang Jiajun, deputy secretary-general of the China Audio-Visual and Digital Publishing Association, secretary-general of the Game Working Committee of the China Audio-Visual and Digital Publishing Association and chairman of the E-sports Working Committee, Lu Yiwei, director of the Network Publishing Department of the Propaganda Department of the Shanghai Municipal Party Committee, and Wu Jun, deputy director of the Propaganda Department of the Pudong New District Committee of Shanghai and deputy director of the Culture, Sports and Tourism Bureau, delivered speeches one after another.

The press conference was hosted by Wan Fangyu, general manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd., and also gave a detailed introduction to the scale, highlights and activities of this ChinaJoy exhibition.

1. Exhibition: Gathering of masterpieces and technology

The 22nd ChinaJoy 2025 with the theme of "Go to You" will be held as scheduled from August 1 to 4.At present, all preparations for the exhibition are being accelerated in an orderly manner.A total of 743 companies have registered for the exhibition, including 237 foreign-funded enterprises, from 37 countries and regions including the United States, Canada, the United Kingdom, Germany, Japan, and South Korea, with foreign investment accounting for 31.8%.BTOC Interactive Entertainment Hall: More than 283 companies participated in the exhibition, with a total exhibition area of ​​110,000 square meters, focusing on consumer-grade interactive entertainment experience.BTOB Business Negotiation Hall: More than 460 companies participated in the exhibition, with an exhibition area of ​​25,000 square meters, of which nearly 208 foreign-funded enterprises accounted for 45.2%, highlighting the attributes of international business cooperation.

Well-known companies in the industry are actively preparing for exhibiting products.

Tencent Games will bring a number of popular products to unveil and interact with players.

NetEase Games will bring more than 40 operating game products including "Sixteen Sounds of Yanyun", "Identity V", "Eternal Damage" IP "Against the Cold", as well as a number of new products such as the new games "Forgotten Sea", "Fate: Stars", "The Song of the People: Three Kingdoms", "The Untold Star Abyss", and "The Adventure of Spirit Beasts", and some new products are available for live trial play.

Century Huatong will bring trials of popular games such as "Endless Winter", "Dragon Valley World", "Legendary New Hundred Zones-My God Soldier", "Adventure Island", "Eternal Tower", "Street Basketball", "Hungry Wilderness", and "Vampire", and will also bring live experience of AI art and AI technology products.

Perfect World brings 7 products including "Alien Ring", among which "Counter-Strike: Global Offensive", "DOTA2", "Persona: Phantom of the Night", "Zhu Xian World", "Zhu Xian 2", and "Fantasy New Zhu Xian" will be available for live trial play.

Giant Network brings a multiplayer team to the new horror game "Supernatural Action Group" and provides live trial play.

The original generation brings the open world RPG game "The Legend of Jin Yong".

This year, the PlayStation booth will bring players a variety of game trials and exciting stage activities. Participating in the event will give you a chance to win exquisite gifts, and there are also games that have not yet been launched for fans to experience first.The PlayStation China Star program also brings a number of games for everyone to try, which will further demonstrate the high quality and unique charm of domestic console games.Many top producers at home and abroad will come to the scene with their latest works, and have cordial communication with players through stage interactions, real-time demonstrations, etc., and share the latest updates of the game.

Xishanju's new game "Unlimited Games" has now been launched globally. At that time, it will provide live trials and bring rich peripherals for live players to obtain;

Kingsoft World Games will join hands with the global phenomenon party mobile game "Goose and Duck Kill" and the healing hot series of cat games "Cat and Soup" and "Cat and Soup: Magic and Food" to make a big debut in 2025 ChinaJoy! "Goose and Duck Kill" mobile game is a global phenomenon social reasoning game "Goose GooseDuck's genuine authorized mobile game, perfectly restores the core experience of the PC game - from character skills, map mechanism to classic gameplay, the original "original goose and duck kill" mystery carnival is presented, creating a game feast with zero threshold for mobile phone players! In addition, "Cat and Soup" and "Cat and Soup: Magic and Food" are very popular around the world with minimalist and healing style and immersive business gameplay! This time, players can not only experience the perfect combination of in-depth reasoning and magical interaction in "Goose and Duck Kill", but will also be in the super-restored cat-themed healing exhibition area, immersively experience a happy celebration with both artistic and fun!

4399 brings two new games, namely the self-developed horizontal action role-playing game "Dream Journey to the West: Unparalleled" which will be launched on Steam, and the Three Kingdoms-themed horizontal action fighting game "World of Gods" which is currently being booked.The offline exhibition site can be provided for trial play, and online reservations can be made on the 4399 game box and first-hand news can be viewed.Haoyou Kuaibo brings five new games under Conscience Studio, "Chicken and Pony: Super Party - Super Chicken Horse", "Samurai Zero", "Sandstone Town Time", "Super Threshold Space", "Soul Ferry - Soul Ferryman", all games are available for live trial play.

TCL Huaxing will once again unveil ChinaJoy with a number of cutting-edge e-sports display technologies, and at the same time, it will set up a brand joint exhibition area with many leading customers to jointly create an e-sports technology feast, share the latest breakthroughs and cutting-edge products in the field of e-sports display technology, and showcase the abundant combat power of TCL Huaxing screen universe display ecosystem.

The Zhongguancun online booth will bring two new display products, which will debut at the offline exhibition for the first time. HKC ultra-high brush OLED Al e-sports monitor GS27UK and Ant E-sports 27-inch super-sensor e-sports monitor ANT275PQ. Both products are new products first, and players are welcome to experience it on the spot.

Sony's e-sports sub-brand INZONE will display the new 480Hz OLED e-sports display M10S and flagship noise-cancelling headphones H9. It will be developed by professional players and combined with Sony's exclusive audio and video technology to help players win accurately.Sony Image Products have become an ideal shooting partner for Coser and 2D enthusiasts with their excellent image quality and strong focus performance.Helps image enthusiasts quickly capture the wonderful details of Cosplay interpretation and daily life.

The MoshowToys booth will bring the latest progress of the 2025 new strategic IP "Light Inspiration" series. Four-syllable uniforms and star dust desires, and steel-boned models will gather at the booth. Several heavy-dust products and new series will be unveiled soon, further presenting the infinite possibilities contained in model products under the empowerment of multiculturalism.

2. Conference: Big names go together and global collaboration

As an industrial activity, the 2025 ChinaJoy meeting will fully demonstrate the characteristics of professionalism, foresight, authority and internationalization.During this period, China International Digital Entertainment Industry Conference (CDEC), China Game Developers Conference (CGDC), 2025 Global Esports Conference, China International Game Developers Conference (CIGDC), 2025 Annual Game Business Conference, and dozens of summit forums and special events will be held.It is expected that hundreds of major industry guests will be invited to participate in the conference to share cutting-edge concepts.Among them, the China International Digital Entertainment Industry Conference (CDEC) has conducted a rich and diverse theme setting to deeply explore new directions of industrial development.The conference has five major theme summits: the Summit Forum, Global Game Industry Conference, ChinaJoy AIGC Conference, ChinaJoy IP Conference and the newly added AI+ Entertainment Technology Conference.The CDEC conference will invite more than 100 industry leaders and experts and scholars to gather to conduct in-depth discussions on cutting-edge trends in the digital entertainment industry.

The 2025 China Game Developers Conference (CGDC) will continue to upgrade comprehensive content, set up 6 major themes and 8 special sessions on role-playing games, action-adventure shooters, strategy games, Indie Game, technology and globalization, build a professional exchange platform, and deeply focus on the innovation and global development of the entire chain of game development.

Some of the confirmed major industry guests include: Yu Ruichao, Vice President of Tencent Interactive Entertainment; Pang Dazhi, Vice President of NetEase; Hou Mingjuan, Global Vice President of Qualcomm; Xie Fei, President of Century Huatong; Fang Han, Chairman and CEO of Kunlun Wanwei; Zhu Jun, Vice President of Artificial Intelligence Research Institute of Tsinghua University, Founder and Chief Scientist of Shengma Technology; Barry Dorf, Vice President of Hasbro International License and Business Development; Luo Yingcun, Managing Director of The Raine Group; Guillaume Broche, CEO and Creative Director of Sandfall Interactive "Light and Shadow: Expedition Team No. 33"; Luo Xiangyu, CEO of Lingkong Games; 11bits studios "Ice Car Age 2" Game Co-director and Art Director Lukasz Juszczyk; KOEI TECMO GAMESNearly 300 well-known corporate leaders and industry experts in the field of digital entertainment, including Zhuang Zhiyan, producer of "True · Warriors of the Three Kingdoms: Origin", Chen Xinghan, founder and creative director of thatgamecompany, gathered together to deliver keynote speeches or hold discussions.

3. Events: Gathering love and passionate scene

The Cosplay Super League covers 12 competition areas and 37 cities across the country, with nearly 30,000 contestants. In the end, 2,000 advanced to the finals to compete for 12 honors.The National Dance Troupe Ceremony has a superb dance art. More than 300 contestants advanced to the finals to compete for 9 awards. The scale and influence of the event rank first in the domestic two-dimensional dance and role-playing competitions.The Luoshang Clothing Rookie Competition covers nearly 50 cities across the country, with nearly 1,500 contestants participating.60 contestants were selected to compete in the live finals for ten major awards, including gold, silver and bronze, best typhoon, best performance and excellent awards.

4. Full analysis of the highlights of the exhibition

(1) Focus on AI technology innovation, lead the transformation of the digital technology industry, focus on AI technology innovation, and lead the transformation of the digital technology industry.Many highlight technology products will be collectively unveiled in the Smart Hardware Hall, and a new "Smart Entertainment Robot" exhibition area will be added to create an AI technology experience scenario; at the same time, ChinaJoy AIGC conference was held, and Century Huatong jointly held the first "Shulong Cup" global AI game and application innovation competition.Give full play to the advantages of ChinaJoy platform, promote the integrated development of "innovative technology" and "high-quality content", and build an innovation consortium for the science and technology entertainment industry.

(II) Focus on innovation in new consumption scenarios and release the emotional consumption momentum of younger groups.

To ignite the emotional momentum of young groups and attract in-depth participation from second-dimensional enthusiasts and content creators, ChinaJoy has created a "creator zone" for the first time in 2025. This is also the first attempt of ChinaJoy exhibition. The creator zone plans multiple functional areas such as stage, photography zone, and signing zone, and attracts the attention and participation of young groups through multiple forms such as live performances, interactive handshakes, creator exchanges and millet consignment, striving to guide the positive emotional consumption of young groups and fully stimulate the creative and participation enthusiasm of young groups.In addition, ChinaJoy will work with two popular IPs, "Identity V" and "Mingchao", to launch joint limited IP tickets, so stay tuned.

(III) Create a global digital entertainment product launch platform

With the construction of an industry benchmark first-selling platform as the core, we will link up the exhibition strategic cooperation media, integrate the KOL and KOC full-domain communication matrix, and customize the "first-office promotion three-dimensional solution" for enterprises.Through professional resource aggregation, companies are attracted to use the exhibition as the core scenario of product launch, simultaneously release authoritative industry reports, share in-depth industry research data, and consolidate market trend insights.

(IV) Further improve the international attributes and establish an efficient international cooperation platform

In 2025, ChinaJoy will make every effort to strengthen its international platform attributes and achieve remarkable results.In the BTOB Business Negotiation Hall, the proportion of overseas companies participating in exhibitions rose strongly, jumping to 46.5%, setting a record high.The official carefully planned the international exhibition group exhibition area and successfully invited exhibition groups from ten countries and regions including the Philippines, Czech Republic, Russia, South Korea, Japan, Thailand, Poland, and Malaysia to gather together to participate in the grand event.

In order to bring a better exhibition experience to overseas audiences, the official has made comprehensive upgrades in the service level.The ticket purchase and admission process for overseas audiences has been optimized, and the relevant guidance and service system has been further improved, ensuring that overseas audiences can feel convenience and considerate from the moment they enter the exhibition, greatly enhancing their participation experience.

The conference activities were also full of highlights, and many international forums and exchange activities were held.The event invited leaders and elite representatives of the global digital entertainment industry. They conducted in-depth discussions on key issues such as industry trends, technological innovation and cooperation opportunities, expressed their opinions, and their thinking collided with brilliant sparks, actively contributing wisdom and strength to the prosperity and development of the global digital entertainment industry.

(V) Efficient and precise business docking and discover opportunities for cross-border cooperation

The exhibition will build a digital operation system based on enterprise WeChat. On the basis of optimizing the audience service experience, relying on label-based fine operation to achieve accurate matching of business needs and promote efficient connection between upstream and downstream cooperation in the industrial chain.Simultaneously upgrade the business matching system, and through professional audience database targeted invitations and intelligent matching technology, the success rate of business negotiations is improved, and an efficient business ecological hub with "resource integration - supply and demand docking - scenario implementation" is created.

The same period, with the game industry as the core, radiating diverse fields such as artificial intelligence, robotics technology, IP development, hardware technology, etc. Through special summits and theme section settings, we deeply explore the cross-border integration paths of innovative technologies and high-quality content, explore the value blue ocean of technology empowering multiple industries, and provide a high-end platform for ideological collision and resource links for the industry to expand cross-field cooperation opportunities.

(VI) Explore new ways to connect online and offline, and experience check-in at the exhibition and check-in

In 2025, ChinaJoy will cooperate in depth with Alipay Blue Fireworks community and use the "Alipay Touch" technology to create a new interactive experience.ChinaJoy will introduce exhibitor activities in the UGC player community for the first time, guiding content to enhance the interaction between players and brands.At the same time, ChinaJoy will focus on the core needs of users during the exhibition process, combining functions such as map tours, mainline cards, exhibitor activities with the new entrance of "Alipay Touch". It is expected that exhibitors can increase the offline audience reach rate of more than 40%, helping companies achieve higher market publicity and marketing value.

Alipay Blue Fireworks will serve as the official cooperative community of this year's ChinaJoy, and will bring multiple excitement to players.ChinaJoy Blue Firework Community will launch player benefits such as "Sign-in flash sale tickets", "Get free tickets", "Exquisite game peripherals", "ChinaJoy Limited-time Alipay skin" and "Digital card peripherals".Starting from now on, search for "ChinaJoy" on Alipay, and follow the community to gradually unlock the event.

(7) Promotion and iterative upgrade to deepen brand influence

In line with the trend of digital communication, this year's "Batad Plan" has comprehensively upgraded its communication potential: extending the publicity cycle to 30 days, creating a full-link communication model of "pre-heating pre-exhibition - traffic explosion during the exhibition - long-tail communication after the exhibition".Relying on the advantages of the KOL/KOC communication matrix, more than 200 industry experts were invited to cover more than 200 million fans, and in-depth participation in on-site interactions. It is expected that the video playback volume will exceed 500 million times, and simultaneously cover the C-end consumer market and the B-end industrial customer base, forming a circle-breaking communication effect.We jointly launched the "Exhibitors' Burst Points Co-creation Plan", taking high-quality content as the core driving force, and leveraging the platform's billion-level traffic algorithm mechanism, we customized the full-process plan of "Content Production-Precise Delivery-User Conversion" for cooperative exhibitors to help brands accurately reach the target customer base and trigger a wave of social platform communication during the exhibition.Build a three-dimensional communication network of "central and local media collaboration + cross-border communication matrix + precision push of big data": combine mainstream media and overseas communication channels, and achieve systematic integration of tens of millions of exposure resources through customized content planning and segmented delivery strategies, and comprehensively enhance the penetration and market influence of the exhibition brand industry.

ChinaJoy has reached in-depth cooperation with Steam Platform and Steam. From July 30 to August 5, the homepage of the two platforms will be launched simultaneously on the "ChinaJoy Game Show" global special page. Through various content forms such as game live broadcasts, new product trials, developer interviews, etc., it will present the exciting content of the exhibition to players around the world in real time, creating a cross-regional and cross-platform digital entertainment interactive scenario.

5. Build a solid safety line to create a standardized and orderly industry benchmark exhibition

Security as the core priority of the preparations for ChinaJoy in previous years, it has always been highly valued by the organizing committee and government leaders at all levels.By establishing a special safety work leadership body, establishing safety guidelines, formulating a full-process work plan and implementing the "job responsibility system", a systematic safety management system has been built.Specifically, build a solid security line from three dimensions:

(I) Content review: Adhere to the health orientation and strengthen social responsibility

As an influential annual event in the global digital entertainment field, ChinaJoy attracts hundreds of thousands of audiences to participate every year, and shoulders the social responsibility of conveying healthy content to the public.This exhibition has established a strict content review mechanism, clearly stipulates exhibits that have not been reviewed or failed to pass the review, and is strictly prohibited from displaying and publicity on site to ensure that content is positive and healthy from the source.

(II) On-site management: standardized control of the entire process, and weave a tight safety protection network

The organizer formulates a safety management plan covering all scenarios, covering entrance and exit control and flow of people, medical rescue and protection, fire safety supervision, booth construction safety standards, and entertainment personnel management (including Showgirl dress and behavioral standards).A "Exhibition Site Safety Supervision Group" and "Exhibition Hall Site Safety Group" were specially established to promote the implementation of security work through a dual-track management model to ensure the on-site order and order.

(III) Propaganda and guidance: Promote the positive tone and highlight the value core of the exhibition

This exhibition adheres to the principle of high-spirited publicity, focuses on exhibition displays, industry conferences and concurrent activities, and systematically plan the publicity matrix: actively reproduce the important speeches of the competent departments and industry association leaders, deeply explore the highlights of the exhibition in the fields of technological innovation, industrial cooperation, etc., and through positive public opinion guidance, ChinaJoy's industry benchmark value will be fully demonstrated.

6. ChinaJoy tickets, various audience certificates and class certificates are not to be missed

This year, ChinaJoy, jointly designated ticketing platforms - Damai, Ticket Planet, Alipay Blue Fireworks, Ctrip, B station member purchase and the official WeChat mini program "CJ Rubik's Cube", will be opened in three rounds of ticket sales:

July 2 10:00: Super early bird tickets will be available

July 4th 10:00: Early Bird Tickets will be sold

July 8 10:00: Full ticketing

Ticket purchase method: Search for "ChinaJoy" on the above platform to make an appointment to grab tickets.

The conference lecture certificate and professional audience certificate have been sold online and can be purchased through the event platform and the official WeChat mini program "CJ Rubik's Cube".

For more information, please add a QR code

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