It's better to keep an eye on someone than the official account. The official channel of the game manufacturer is l

2025-07-06 00:07:28|Myriagame |source：minecraft skins

VTuber has surpassed game developers and esports events in the game player community.According to a survey report released by Big Games Machine in early 2025, in a sample survey of 1,050 American gamers, 18% of respondents said they watched VTuber content the most frequently, which is slightly higher than the official channel of the game giant (17%), and more than three times that of the independent game developer channel (5%).

The survey revealed a clear gender differentiation: 23% of female players ranked VTuber as the top choice, while only 14% of male players.In terms of age distribution, players aged 45-54 have the highest preference for VTuber, subverting the stereotype that "virtual anchors mainly attract young people."The viewing ratios of each age group were: 45-54 years old (21%), 35-44 years old (20%), 25-34 years old (19%) and 18-24 years old (18%).

Despite VTuber's outstanding performance, the comprehensive game channel still tops the list with a 44% preference, with the game live channel (41%) following closely behind.It is worth noting that VTuber is the only content category with a significantly higher preference than men - in other categories such as esports events (14% for male vs 6%), male audiences dominate.

Industry observers point out multiple factors:

· The immersion and security brought by virtual images

·Natural closeness to the anime aesthetic style

·The "cute economics" effect of virtual idols (such as the newly-launched VTuberSameko Saba attracts 200,000 viewers with her cute image)

·Provide learning samples for potential VTuber practitioners

·Diversity of emotional projection to virtual characters (including but not limited to attractive appearance)

The study currently only reflects the U.S. market conditions.As the VTuber industry continues to expand, its content influence may further reshape the game marketing landscape.The head of Sony Music’s virtual idol department commented: “When players prefer to learn about the game through virtual characters, developers need to rethink their communication strategies.”

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