PS5 rental business is booming in Japan!Rising gaming console prices creates new business opportunities

2025-04-29 22:16:13|Myriagame |source：minecraft skins

At the beginning of this year, Japanese retailer GEO launched a PS5 rental service, allowing players to rent PS5 home for a short period of time.This service was extremely popular after it was launched in Japan. Many stores were directly full of quotas, and even PS5 sales containers were full, while rental containers were empty.

GEO has rich experience in gaming hardware sales, trade-in, etc.According to Yusuke Sakai, manager of GEO Product 1, one month after the service was launched, about half of its stores reported a 100% utilization rate, with an overall utilization rate of about 80%.This service was conceived last summer, and the price increase of PS5 was one of the main opportunities.

Currently, more than 400 stores in Japan provide this service. Players can rent PS5 game consoles for 8 days, with a fee of 980 yen (about RMB 51); rent for 15 days, with a fee of 1,780 yen (about RMB 92), and return it to the store after it expires.

Many users describe the PS5 rental business as a "god-level service". Yusuke Sakai said: "Lease has always been designed to allow people to enjoy expensive items at home at low cost. PS5 rental is an extension of this concept."PS5 represents a modern product with strong demand but expensive prices, while PS5 leasing business meets consumer interests through short-term leasing.

Yusuke Sakai said that many customers will also purchase gaming software while renting PS5, which supports overall sales.To further increase sales, GEO also launched events and discount coupons while providing rental services, allowing customers to buy more games.

• 

  After the "Lost Lord" update

• 

  "The Elder Scrolls 4: Annihi

• 

  Former developer of "Starry

• 

  High-energy warning!Comparis

• 

  Fantasy card RPG "Knocking t

• 

  "Shadow Blade Zero" is inspi