SIE’s new president: Deeply concerned about the decline of PlayStation brand in Japan

2025-11-25 22:31:16|Myriagame |source：minecraft skins

According to TV Tokyo, the former leadership of SIE once held the view that "it is acceptable even if the PlayStation market in Japan continues to shrink."

After Sony executives saw that Nintendo was preparing to launch the Switch 2, which would only be sold in Japan, they decided, "We should do this too." So they decided to launch a PS5 model that would only be sold in Japan, and the price reduction plan was approved in just four months.

Nishino, the new president of SIE, feels a strong sense of crisis about the decline of the PlayStation brand in Japan. This sense of urgency by Nishino and the Japanese team has promoted the implementation of Japan-centered measures.

Players: Both SIE and SE are turning

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