Ubisoft internal report says players are no longer willing to buy games at full price

2025-11-25 22:35:43|Myriagame |source：minecraft skins

In an internal business meeting, Ubisoft UK discussed the recent decline in game sales, pointing out that this is not only a phenomenon in the UK market, but also a global trend.The company warns that players are no longer buying games at full price in the large numbers they used to be.

According to financial report data, Ubisoft UK recorded revenue growth of 11%, but product sales fell by 29% during the same period.This represents a significant decline in full-price game purchases.Ubisoft is mainly referring to games priced between £50 and £60, but the review is likely to cover higher price points as well - such as the £70 price bracket currently common for mainstream titles.

"Players are buying fewer games today, but spending longer time investing in a single game. As a result, with a few exceptions, many new games are struggling to stand out and achieve the sales that were possible in the past. At the same time, market volatility has increased, and the sales potential of any given title has become difficult to predict." Ubisoft UK stated in a business update.

The report pointed out that the sales frequency of 50-60 pound games, which is regarded as the AAA standard full-price area, continues to be lower than previous levels.Affected by this trend, coupled with fewer planned launches, Ubisoft UK expects profits to decline this financial year.

According to other news, Ubisoft postponed the release of its financial report for the first half of the 2025-2026 fiscal year at the last moment and requested Euronext to suspend its stock and bond trading.

• 

  Epic CEO: Unreal Engine 5 wi

• 

  Multiplayer cooperative meat

• 

  The overseas version of "Six

• 

  Ubisoft and XGP join hands t

• 

  The official version of "Esc

• 

  Destiny 2 reaches settlement