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The professor said there is no harm in delaying the release of "GTA6". Rockstar can also use players' exp

2025-11-25 22:45:30|Myriagame |source:minecraft skins

Recently, New York University professor and game industry researcher Joost van Dreunen was interviewed by foreign media GamesRadar and discussed the delayed release of "GTA6".He believes that the six-month extension will have minimal impact on Take-Two.The delay will also be beneficial to the promotion of "GTA6".

教授称《GTA6》跳票没坏处 R星还能用玩家期待做营销

Dreunen said: "Take-Two's strong quarterly results, coupled with Zynga's turnaround and 2K's solid full-year performance, provide it with breathing space. Even though the stock price fell 8% after the news was announced, Wall Street still raised the target price, indicating that they are confident that "GTA6" can achieve the expected launch revenue of $2.7 billion."

In addition, Dreunen also said that for Rockstar, the most valuable "hard currency" is the expectations of players.Letting fans wait a little longer will actually enhance the appeal of "GTA6".

He said: "Rockstar's postponement of "GTA 6" is a way of showing off. They know that players' expectations are their most valuable asset, and they are making full use of this. Historically, every important "GTA" work has been delayed at least once, and each time the final result proves that the wait is worth it."

教授称《GTA6》跳票没坏处 R星还能用玩家期待做营销

Dreunen said: "It's not so much a delay as it is that Take-Two is perfecting its blockbuster release model: a perfect launch that is synchronized around the world and captures headlines, stock market movements and gamers' attention at the same time. From a strategic perspective, this will change the landscape of the 2026 holiday season. Other publishers have lost theirs.The best release window, because as soon as "GTA" came out, the entire industry was silent.But Take-Two is patient in today's era when people are tired of hastily launching online service games. Rockstar's insistence on creating complete games seems retro and radical.This is why "GTA6" means far more than its release date."