Analysts believe that some players have not noticed the increase in the price of AAA games

2025-11-25 22:45:58|Myriagame |source：minecraft skins

Gaming is not a cheap hobby, especially if you want to play the latest AAA games, which often cost well over $70 these days.Despite the high prices, sales of such titles are still booming, which one analyst says is largely due to a group of players who are better off financially.

Matt Piscatella is a senior industry analyst and executive director of Circana.He was recently a guest on a podcast, during which the two discussed the impact of the rising cost of living on the gaming industry.

The analyst pointed out that people's consumption patterns have changed due to various changes in the market, such as rising food or housing prices.But this change has not been noticed by groups with better economic conditions.

"Those wealthier people have more money on hand and consume as if prices have not really changed. They spend more money, but they do not buy more content, but they continue to consume - because they are in a class that may not even realize that prices in some areas have increased."

Piscatella calls this phenomenon "hidden inflation," in which wealthy people are not fully aware of price increases on many products, or are deliberately ignoring them.It is the existence of this type of players that allows 3A games to always maintain good sales.

"They can spend $70 to buy Ghost of Mount Yotei, spend more than ever on a PS5, or buy a Switch 2 without any pressure."

On the other hand, the rising cost of living has a more significant impact on other groups of people.Piscatella said that more and more such players are choosing cheaper games, even free games such as "Robolos" and "Fortnite".

The analyst said that many of them no longer buy games at retail prices and instead choose subscription service models such as Game Pass.He mentioned that the popularity of subscription services will continue to rise in 2025, mainly due to changes in consumption habits.

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